Why invest in your personal brand?
Disclaimer Disclaimer – I am not a personal branding expert. What I am, is a person that has built two businesses and each time has had to think about how I am perceived by the market. And….not just ‘the’ market, but my ‘target market’.
When you start a business, or pretty much any role within a business, people are going to want to know, want comfort, in knowing that you:
- Are genuine
- Are educated or experienced in the field you are working
- You practice what you preach
- Have a reputation and credibility
I truly believe practicing what you preach is so important. I mean, they all are, but, from a lifestyle coaching perspective, would you really take my advice if I was stressed, burnt out, overweight and a regular drinker. Maybe you would? But should you?
A personal brand includes not only how we show up each day, physically and emotionally, but a huge component of personal brand for people starting a business especially, is in the information and quality of your website. In today’s world I probably don’t need to mention it, but…..social media. A click of a button on all your social platforms will immediately convey a message and create a perception of who you are. So, I want you to think, how are you perceived in your market?
Here are some great ways to reflect and hone in on your personal brad:
- What do you want your personal brand to help you accomplish?
- Get clear on what you want to be known for
- What are the things that make you unique?
- Who can gain most from what you do?
- Then use the answers from above to create a ‘mission statement’
- Who you are
- What you do
- Who you do it for
- The transformation you create for them
Once you know who your target market is, take some time to self-reflect. How do those people see me? How do I conduct myself?
Good luck!
