How has meditation become mainstream?

If we wind the clock back even just 10 years, meditation and more specifically the daily practice of meditation was considered quite Woo Woo Wah Wah, and was something only practiced by the religious or spiritual persons. However, if we look around us today we see meditation and breath work being a staple in many peoples daily routines and even more noticeably, has become a welcomed and encouraged corporate practice. But how? How has it become ‘main stream’ and ‘socially acceptable’, even encouraged to practice daily meditation?

  1. Scientific Research: There are now numerous scientific studies which have highlighted the benefits of meditation on physical and mental well-being. Research has shown that regular meditation practice can reduce stress, improve focus and attention, enhance emotional well-being, and promote overall mental and physical health. Anything to do with stress reduction has been an adopted practice by many people and businesses.
  2. Social Media: Meditation has gained recognition and even endorsement from influential figures, celebrities, and public figures who openly talk about their meditation practices e.g. Oprah Winfrey, Tom Hanks, Tony Robbins and me (jokes). Their endorsements have helped to demystify meditation and make it more accessible to a wider audience.
  3. Wellness and Self-Care Trends: The growing emphasis on wellness and self-care has contributed to the popularity of meditation. As people seek ways to manage stress, improve their mental health, and achieve a better work-life balance, meditation has emerged as a practical and accessible tool for self-care and stress reduction. This follows with the likes of breath work, ice baths and yoga.
  4. Digital Technology and Apps: The rise of digital technology and smartphone apps has made meditation more accessible than ever. There are now numerous meditation apps available, offering guided meditation sessions, mindfulness exercises, and other resources. These apps have made it easier for individuals to incorporate meditation into their daily routines and have increased awareness and interest in the practice. Examples include Headspace and Calm.
  5. Workplace Wellbeing Programs: Many companies and organisations have recognised the benefits of meditation in reducing stress and improving employee well-being. As a result, workplace wellness programs often include meditation sessions or mindfulness training, which has helped to integrate meditation into mainstream professional settings. Employers acknowledge today more than ever the need to invest in team wellbeing, to not only drive output, but to ensure they do not burn people out, create a positive work culture and have a team that are happy and healthy. This is discussed and explored further in my corporate workshops and presentations. Just email me to learn more.

The question now becomes, what is the next trend? Ice baths? Heat/Cold exposure? Red light therapy? Whatever it is, I am happy to see that people and businesses are embracing these wellbeing practices and support the adoption by team members and even their families.


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